Posted by: internet marketing,online page traffic | October 5, 2012

SEO Tools

Keyword Research Tool-1
Keyword Research Tool-2
SEM Rush
Website Informer
SEO Quake
SEO SERP
SEO Book
Webmaster Toolkit
Golink Directory
Iweb Tool
SEO Forum Tools
XML Sitemap Generator
Website Analysis Tool
Keyword Density Checker
Duplicate Contents Checker
SERP Rank Checker
W3C Validation Tool
SERP Rank
SERP Checker
SEO Tool
Multi URL Opener
Multi URL Opener 2
Multi URL Opener 3
Page Rank Checker

Posted by: internet marketing,online page traffic | August 26, 2010

10 onpage Seo Factors

most of you (including me, before I was familiar with On-Page SEO) would probably start trying to change little details like background color, text font and stuff like that.

10 On-Page SEO Factors That You Should Keep In Mind.

  1. Sitemaps –  They are very important to make sure that Google and the others Search Engines can easily find all of the pages on the website. If you are like me and you use WordPress you can go and download the Google Sitemap Generator plugin.
  2. Using keywords in your URL – this can help you rank better. In my opinion its not so important for Google but I know for sure that MSN will rank you higher if you have your keyword in your URL.
  3. Keyword In Title Tag
  4. Using your keywords in bold and italic inside posts – this can really help you rank higher but don’t overdo it – then it will look like spam and it will f*** up your rankings.
  5. Using your keyword often in body text – important overdoing it can get you penalty usually 6-7% of the whole text is a good option.
  6. Naming Images With Your Keyword – Do you use images? Do you know that when you use the “alt” tag on them with your keyword they can help you rank higher? But again don’t overdo it. 1-2 images with keyword in alt tag are more than enough(for a page).
  7. Internal links should contain descriptive keywords – use anchor text.
  8. External Links – Don’t link to bad links (these are websites that google has banned – link farms, spam sites etc),your Page Rank can fall significantly.
  9. Top Level TLD domains – .org , .net , .com seem to rank higher. .Info’s rank lower – that doesn’t mean that you shouldn’t make .info sites of course if you have good content and good SEO you can get good results.It’s just that I am not seeing so many .info’s in top 10 results anymore.
  10. Editing Pages – can reduce youThese are very important on-page SEO factors when building a web page

These are very important on-page SEO factors when building a web page.

Posted by: internet marketing,online page traffic | November 30, 2009

How to Improve Website Traffic

There are 3 main ways to improve website traffic. They are: Visibility, accessibility, maintenance. Each of these brings something to the tally, but when combined, they provide a website owner with about the best net he can cast in the world of potential site visitors.

How do these aspects work and how do they work together to improve website traffic? Well, it all rests upon a simple premise:

A website doesn’t exist suspended in a vacuum. Websites are part of a dynamic and trend-changing world. The biggest mistake site owners make is that they leave the site to fend off for itself once they have created it.

How is this bad? Look at it this way.

Sites need to be visible, accessible, and well maintained. And most important, a website needs traffic to make sales. By not updating your site and by leaving it to ‘die’ a slow death in the back alleys of cyberspace, you aren’t doing anything to improve website traffic and to help your site survive.

Your site needs to be visible in search engine pages; it needs to be easily accessed; and it needs to be maintained to provide a contributive experience for the visitor.

Think of it as a garden. If you don’t prune and weed (i.e., maintenance), the road to the garden will be overgrown and no one will be able to get into the garden (i.e., accessibility).

Once your entry path has disappeared behind a maze of plants and weeds, nobody will even see it and everyone will bypass it without even knowing it is there (visibility).

With these 3 aspects in mind, here are a few tips and pointers as to how you can maintain the accessibility and visibility of your website in cyberspace and improve website traffic to make sure that you are getting traffic and visitors regularly.

– Keywords
Choosing the correct keywords are vital in order to improve website traffic. It pays to choose keywords carefully, because it is based on those same keywords that your site may or may not come up listed in a search engine page.

Figure out which keywords are best associated with your website. You also need to think of how people may think of your site, and thus decide which keywords they are most apt to use.

Next, run the keywords in a search engine to decide if they are good or not (based on the results you get). Find out the ones that are most relevant and apply them to your website.

Directories
A lot of people underestimate the traffic-sending power of Internet directories. While not as popular as search engines, this is a sure way to improve website traffic.

Furthermore, being listed in directories help to boost your search engine result placement, which will definitely improve website traffic.

SEO optimization
There are many ways to make sure that your website is optimized for search engines, too many to be listed here as a matter of fact. But through properly optimizing your website you are sure to improve website traffic.

Pages
Make sure your pages are good and ready to be viewed. This is as simple but many times overlooked way to improve website traffic. A good tip where pages are concerned is to title each page separately. Adding unique descriptions for each page also helps here, as then the site is not seen as a big bundle

of same titled and described pages.

Open Directory Project
The Open Directory Project is a place that a lot of people don’t deign to pay attention to. However this can be a good way to improve website traffic by increasing your visibility.

Yahoo directory
The Yahoo directory is another good directory that is sure to improve your website traffic. destination many surfers check, so being placed there is always good.

PPC search engine advertising
If you are looking for traffic, then ppc advertising is a sure fire way to improve website traffic fast. Just make sure you study up a little about it before you jump in.

Provide good content
People usually search for information. Try to satisfy this need and you could win much traffic. Aim for unique, relevant content.

Update content regularly
Keep content fresh and always try to have something new, even if just a little tidbit, for your visitors. The search engines love fresh new content and the reward you with increased traffic to your website.

– Have a blog and update regularly
The easiest way to improve website traffic is to have a blog and to update it regularly. Making use of the RSS feed will also encourage people to remain in touch with your site and ultimately to come back again and again.

– Use appropriate keywords for images
If you are using graphics, make sure to label them with an appropriate keyword or name. A lot of people use Google images and an image can thus lead a visitor to your site. This is not a big traffic getter, but making use of every little thing will definitely improve website traffic.

Check your pages on engines regularly
Do a check on yourself periodically. This way you will know if viewers are getting the same thing you are trying to convey.

Banner ads optimize traffic
Many people see banner advertising as dead, but not so. The biggest hurdle is that most website owners don’t know how to devise a good banner. Many wise marketers are still using banner ads to effectively improve website traffic.

– Build a list
Once you get someone to visit your site, try to ensure that the visitor comes back again in the future. You can do this by collecting the visitors name and email address so you can stay in touch and send them future offers. This is one of the most effective ways to not only improve website traffic, but also to maximize your imcome.

– Link exchange
Exchange links for more visibility, gain credibility and naturally to improve your website traffic.

– Email signatures
Make use of your email signature to spread the word about your site. It is also a very good opportunity to brand yourself, giving people a glimpse of what they’d see at your site.

– Write articles
Another way to improve website traffic is to write and submit newsletters and articles. These will always provide you with a way of linking back to your site as well as a window where you can promote your website in a nutshell.

– Press Releases
Many webmasters still have not figured out the importance of press releases and how they can improve website traffic. By writing one or two effective press releases per month you can definitely improve your websites visibility in ways that you just cannot accomplish otherwise.

Keep in mind, you can’t just build a site and walk away. Traffic is necessary for sales and these are all very effective ways to improve website traffic. Naturally, the more you do the more results you will see.

Posted by: internet marketing,online page traffic | September 16, 2009

8 Useful SEO Techniques

Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google.

Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.

These simple SEO Tips will help you understand the basics and help you reach your online goals.

1. Title Tag

The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google.

Many SEO experts create web pages in a three-prong approach. They place the title in:

– the title tag – on the webpage itself – and in the URL for that page.

Sometimes they will just pick the main keywords from the title and place them in the anchor url instead. For example: http://www.yourwebsite.com/keywords.html

3. Meta Description Tag

The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words . Make sure to include your keywords but don’t spam – don’t repeat your keywords more than twice, using variations is helpful.

Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.

3. Anchor Tag or URL

The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective.

Anchor text is also important to know, these are the underlined, clickable text or words in a link. <*A HREF=”url”> anchor text <*/A>

If you want to check Google for all web pages containing your keywords in the anchor tags.

Just type into Google Search:

allinanchor:yourkeywords

4. Finding Backlinks

One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a “vote” for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high.

If you want to find the number of backlinks your site has.

Just type into Google Search:

link:yourURL

and it will give you the number of backlinks you have.

Google doesn’t give you all your existing backlinks, so you can try Yahoo! to find a more exact number.

Just open Yahoo! and type in: linkdomain:yourURL

5. Checking Indexed Pages

If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.

You can see how many of your pages are indexed in Google by using the site command.

Just type into Google Search:

site:yourURL

Another way to look at your pages in Google is to type in “http://yoursite&#8221; and “www.yoursite” with the quotation marks to see the exact number of listings for each.

6. Checking Google Cache

You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.

Just type into Google Search:

cache:yourURL

7. Finding Associated Keywords

Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts suggest you place your page’s main keywords in the first and last 25 words on that page.

You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases in Google.

Just type into Google search:

~keywords

Variations will be highlighted in bold print.

8. Finding Titled Keywords

If you want to find competing sites that have your keywords in the title just use the allintitle command.

Just type into Google search:

allintitle:yourkeywords

In summary , if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site’s stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success.

Posted by: internet marketing,online page traffic | September 11, 2009

Future in Forum Posting

Forum Posting
Forum Posting today has taken on an important stance in boosting SEO efforts. Forum posting simply means posting new threads or replying to old ones in forums in order to get quality inbound links to a website. If forum posting is done the right way then it can drive targeted traffic to a website. However, if it is done incorrectly, it would result in waste of time which could have otherwise been spent on growing your business.

Additionally, getting backlinks from forums that are reputed can be very beneficial. However, at times there could be a possibility of your post being edited or deleted by the forum administrator if they find that your posting does not adhere to the forum policy. Moreover, there may be times when the administrators may not allow any links in posts until they are totally relevant. Therefore, it is important to keep in mind the kind of posts you make in forums in order to take advantage of them.

Submission Features

• Forum Posting has multiple benefits, firstly it create good link back to the site, secondly there are good chances that a potential buyer would land to your product and buy it
• We analyze your product and write a attractive content for it and put it on the Forum websites along with your website information and offerings.
• We offer around the clock customer services and 100% guarantee that our services will be up to your expectations.
• All Forum posting submissions is done Manually by trained staff members.
• All Forum posting submissions is done Manually by trained staff members.
• Each entry is done with care and standard as per prescribed by the Forums.
• We same fees we keep on renewing the Forums on monthly basis.
• We can focus on US Cities, States and/or European, Asian and Australian countries.
• At the end we provide full report for the submission and free website seo report.

Meta Tags Optimization Service

META tags are HTML tags that are used to include information about your web page. One big difference between other HTML tags and META tags is that META tags are always placed between the tags of the HTML page. A plethora of different META tags are available that you can use to include page-related information, but only two of them, the keyword tag and the description tag, are important from SEO perspective and shall alone be discussed here. These META tags are mostly invisible to your site’s visitors, but will be seen by search engines.

Submission Features

• Add right titles, keywords and description on 5 pages
• Free submission to major search engines like yahoo, google and msn.
• Monthly re-submission to all these search engine.
• We provide Excellent support to our customers – all your queries will be answered in 24 hrs.
• All work done manually and representative will call to discuss about the metas

Squidoo Lens Creation Services

Squidoo lenses usually rank high on search engines. If you have a competitive niche, then you might have noticed that some of the search results on the top listings are actually Squidoo pages. Squidoo is a network of user generated pages where you can not only create a sales page but also promote it within the network.
You can create your lens geared toward selling a product or as a satellite page to boost your existing site’s PR and SERP ranking. Since Squidoo is dofollow, you get a powerful relevant backlink to your site also. We not only create a custom lens for you but also take care of lens promotion to provide you with maximum benefit. We do all the work for you for a nominal fee and let you enjoy the benefit

Submission Features

• At Ebizsubmit.com, our speciality is to provide full range of webmaster content and link building solution. Professional looking, SEO optimized, and monetized Squidoo Lens Creation Service is one of our area of expertise.

While creating your lens, we do niche and keyword research to find the proper keyword to use on your lens so that your lens gets ranked high in SERP (search engine result pages) ranking. Be it a monetized lens to earn affiliate income, or a content based lens to promote your own product or service, or just to act as a sattelite page to help boost your site/blog ranking, we can help.
• A full lens with pictures and descriptions of your products and services.
• An incoming link from a PR 4 Google-rated website.
• You will be signed up for Three Squidoo Groups
• Most important, you will have the benefit of our experience setting up lenses.

Press Release (PR) Submission Services

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. We submit your news manually to all Press Release (PR) sites which automatically boost your search engine, enhance web presence and increase traffic. We will get your press release in the media spotlight by publishing it to 50 popular and respected press release sites for just $60. You will see an almost overnight improvement in the amount and quality of the traffic to your site.
What better way to announce new product releases, business milestones and build brand awareness than a press release which will be distributed to a multitude of sites and news feeds. Press releases are a very economical method of building brand awareness. You will also benefit from a higher search engine ranking by virtue of the incoming back-links from every site where your press release is published and also drive in immense amounts of targeted traffic through your press release.

Submission Features

• All Press Release submissions is done Manually by trained staff members.
• We offer around the clock customer services and 100% guarantee that our services will be up to your expectations.
• All Press Release sites are High traffic, SEO friendly, High rate of success, Known and Proven.
• We make sure that you completely understand the impact and the effectiveness of our Press Release submission service, by offering you a free submission report.
• Our prices are highly competitive and the best in the industry, only $60 for 50 Press Release Submissions service!
• Most of our sites we submit to have a minimum PR of 3 and go all the way up to a PR 6.
• A detailed report of Press release sites will email to you after submissions.

Posted by: internet marketing,online page traffic | August 28, 2009

Social-Media/Social-Bookmarking Sites

Social-Media/Social-Bookmarking Sites
Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company’s Web site.

1. Reddit:  Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your presence on the site.

2. Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.

3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.

4. StumbleUpon:  You’ll open your online presence up to a whole new audience just by adding the Stumble Upon toolbar to your browser and “channel surf[ing] the Web. You’ll “connect with friends and share your discoveries,” as well as “meet people that have similar interests.”

5. Technorati: I f you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.

6. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.

7. Squidoo:  According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.

8. Furl:  Make Furl “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.

9. Tubearoo:  This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.

10. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.

11. YouTube:  From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day.

12. Ma.gnolia:  Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.

Professional-Networking Sites

Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.

13. LinkedIn:  LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.

14. Ecademy:  Ecademy prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.

15. Focus:  Focus is a business destination where business professionals can help each other with their purchase and other business decisions by accessing research and peer expertise. Most importantly, Focus provides open, quality information for all businesses that is freely available, easily accessible, and community powered.

16. YorZ:  This networking site doubles as a job site. Members can post openings for free to attract quality candidates.

17. Xing:  An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”

18. Facebook:  Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.

19. Care2:  Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.

20. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.

21. MEETin. rg: Once you’ve acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.

22. Tribe:  Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.

23. Ziggs:  Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.

24. Plaxo:  Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.

25. NetParty:  I f you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.

26.Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.

Niche Social-Media Sites

Consider linking up with one of these social-media sites to narrow down your business’s target audience. You’ll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.

27. Pixel Groovy:  Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.

28. Mixx:  Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.

29. Tweako:  Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.

30. Small Business Brief:  When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.

31. Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.

32. BuzzFlash.net:  This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.

33. HubSpot: HubSpot is another news site aimed at connecting business professionals.

34. SEO TAGG:  Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.

35.  Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more.

36. Newsvine:  Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.

37. 43Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.

38. Wetpaint:  If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.

39. Twitter:  Is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

40. Yahoo! Answers:  Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.

Job Sites

If you want to secure high-quality talent during your company’s next hiring spree, you’ll need to maintain a strong presence on popular job sites like the ones listed below.

41. CareerBuilder.com:  Reach millions of candidates by posting jobs on this must-visit site.

42. The Wall Street Journal’s CareerJournal:  The Wall Street Journal’s CareerJournal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.

43. CollegeRecruiter.com:  If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.

44. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.

45. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.

46. AllFreelance.com: This site “offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips” and more.

47. Freelance Switch Job Listings:  Freelance Switch is the freelancer’s online mecca and boasts articles, resource toolboxes, valuable tips and a job board.

48. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.

49. Yahoo! Hot Jobs:  This site is often one of the first places that job seekers visit. Post open opportunities and check out informative articles and guides to gain insight on the hiring and interviewing process.

50. Guru.com: Build your company’s repertoire with top freelancing professionals by advertising projects on this site, otherwise known as “the world’s largest online service marketplace.”

Posted by: internet marketing,online page traffic | August 27, 2009

Importance of Directory Submissions

To increase visibility online is the core of every online business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort. ‘Links’ play a major role in determining your ranking position on the various search engines. Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely. One simple way to obtain back links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. “Directory submission” is a website optimization strategy that no website owner should ignore. Directories catalog links for easy access to users. Much earlier, directories were the primary source for web users to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet. You cannot obviously expect too much traffic from a directory submission. But you can expect an improvement in your search engine placement. Here is how it works. When submitting to a directory, the major hindrance as well as the major benefit lies in the human editor. Your submission will be viewed by an actual person who determines how relevant and unique your website is. After passing his scrutiny and editing, your website will be accepted in the directory. This automatically establishes the credibility of your website; hence search engines will consider links submitted to directories. Some directories even feed their databases to other directories and search engines. Search engines base a certain factor on directories in judging a website’s popularity and relevance. Depending on the quality of the directory and the number of back links your website has, search engines will be able to determine your relevance and qualify your website accordingly. Note how important listing in a directory is. If your website is low on content but rich in images, flash content, etc. search engines may not be able to categorize your website when the search spider visits your site. By submitting to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic. There are general and specific directories available online. Specific directories target only those websites based on a particular subject or field. No matter what your business is, odds are that directories will be available that cater specifically to it. There are also regional directories available which may be highly useful if your online business targets a local audience. You can submit to some directories for free while others are charged. Look for directories relevant to your website and submit to them. There are even online directory submission services, like Seo Directory Submission, available that work towards submitting your links to directories.

Posted by: internet marketing,online page traffic | August 10, 2009

Website Optimization -SEO – Step By Step

  1. Website Optimization and Search Engine Optimization BEGINNING SEO STEP BY STEP
  2. Why SEO?  Most (approximately 80%) people searching online will click the ‘natural’ results before a paid placement or advertisement.  You want to be listed on the first page when they “Google” you.  You want them to end up on your website, find what they want quickly, leave happy and come back again.  You want them to tell others about you.  This slideshow is about the various components that can lead to a better ranking for search engines and a better experience for your website visitors.
  3. Google’s Secret  “Google conducts a series of simultaneous calculations requiring only a fraction of a second, using more than 200 signals, including patented PageRank™ algorithm, which is determined by considering more than 500 million variables and 2 billion terms.”  The PageRank algorithm is patented. And it’s their secret.  There’s even more to it.
  4. Why Isn’t This Easy?  Can’t be done overnight – it’s time consuming.  The process never ends.  You don’t have the time.  It’s not a simple fix.  Multitude of components and variables to determining how you rank.  But this is something you have to do.  All items in this presentation can be used to incrementally help improve the optimization of your site for search engine and your site users.
  5. Establish a Baseline  To help with the challenge of better optimizing your website and track the success of this program, create an initial report establishing your baseline.  Google Analytics  Self Evaluation/reporting  Where are you compared to your competitors in the SERPs?
  6. Page Rank  Do you know your PageRank? What about the PageRank of your customers?  There are many applications, widgets and third party tools to determine Google PageRank. You can also install a Google toolbar telling you the PageRank of any site.
  7. View Source of ANY page Descriptive Meta Data
  8. Meta Tags <title> Important, but not magic solution.</title> Free metatag generators:  http://www.trafficzap.com/metagenerator.phphttp://websitesubmit.hypermart.net/metatags.htmhttp://www.submitcorner.com/Tools/Meta/
  9. Title tag <title> Website Optimization Workshop</title>  A page title for the page appears in the browser itself, at the very top. The title tag is located in the <head> section of each page. The format is:  <title> Website Optimization Workshop</title>  The page’s title tag tells users and search engines the topic for the web page. The title will usually appear in the first line of the search engine results.
  10. Title tag
  11. Title tag
  12. Keywords  Use tools to generate keywords and find out how they relate to searches performed https://adwords.google.com/select/KeywordToolExternal http://freekeywords.wordtracker.com/  What keywords do your competitors use? View their source code to find out.  Include misspellings  The Long Tail http://www.wordstream.com/long-tail
  13. Heading Tags  Heading tags are used to define content of page and for proper document layout.  <H1> <H2> <H3> <H4> <H5> <H6>  <H1> is the most important, <H6> the least  The default font style can be modified with CSS  You should use <H1> at the top of your page for the main headline
  14. Image Tags Image information should show up when moving the mouse over the image
  15. Image Tags  Use brief descriptions in the <alt> tag  Use brief descriptions in the image <title> tag  Use supported web formats  GIF, JPG, PNG  Test your images by right clicking and going to properties or by mousing over an image
  16. Link Tags  Links can have titles? <P>You’ll find a lot more in <A href=\”chapter2.html\” title=\”Go to chapter two\”>chapter two</A>.
  17. Anchor Text  Anchor text is the clickable text that users see on your web page. We hope you will find everything you are looking for and we invite you into one of our several locations serving <a href=\”/contact.html“ title =“Wichita location”>Wichita</a>
  18. FavIcon A small, 16×16 image that is shown inside the browser’s location bar and the bookmark menu when your site is visited. It is a way to brand your site and increase it’s prominence in your visitor’s bookmark menu.
  19. FavIcon  You can create your FavIcon with a graphics program such as Photoshop.  Free FavIcon generators: http://tools.dynamicdrive.com/favicon/ http://htmlkit.com/services/favicon/  Photoshop Tutorial to create a FavIcon: http://www.photoshopsupport.com/tutorials/jennifer/favico
  20. Link Building  Internal linking structure  Link popularity – who links to you (the more relevant links the better SEO) Google using link:www.mywebsite.com  Link to other sites  Give back to the community  Incorporate social media
  21. Site Architecture  Site Navigation – menu structure  Organized File Structure  Sitemap  Search option  Directory searching (some users truncate URL to search)  Useful 404 page
  22. HTML Sitemap  Do you have an organized map to easily locate and navigate content on your site?  Manually create or use sitemap generator tools.
  23. Content Strategy  Compelling, useful and quality content could be one of the most important aspects of SEO.  Write easy-to-read and follow text.  Stay organized and on topic.  Use relevant language.  Keep content fresh.  Consider allowing user-generated content.
  24. Using a CMS  Some Content Management Systems are not easily optimized for SEO.  If you use a CMS, check for CMS specific SEO plugins.  Configure the CMS to allow for friendly URLs.  CMS are becoming more popular, so there are many resources available.
  25. URL Structure
  26. Robots.txt  File that tells search engines to access or not  Search engine will first look for robots.txt file  What parts of site wouldn’t you want found? User-Agent: Googlebot Disallow: /private/privatefile.htm User-Agent: * Disallow: /newsection/  More information  http://www.outfront.net/tutorials_02/adv_tech/robots.htm
  27. Nofollow  Placed inside of link tag: <a href=http://www.blackhatseo.com rel=“nofollow”>Black Hat SEO</a>  Use it if you don’t want to pass on your reputation  You can also place this inside the <head> tag to ‘nofollow’ all links on a page.
  28. 404 Pages  Create custom error pages, don’t lose a user  Suggestions for creating clever and helpful “Page Not Found” errors:  http://dzineblog.com/2008/11/custom-error-404-pages.html
  29. Business Directories and Maps http://www.local.yahoo.com http://www.google.com/local/add http://www.maps.yahoo.com http://www.maps.google.com Creating a Mapquest Search On Your Site http://www.mapquest.com/features/lf_findit
  30. Google Webmaster Tools  http://www.google.com/webmasters/start  Creating an XML Sitemap
  31. Accessibility  Web Accessibility Initiative (WAI) – home page  Guidelines and resources from the World Wide Web Consortium (W3C).  WaSP Assessibility Task Force  http://www.webstandards.org/2005/06/23/wasp-accessibilit
  32. Validation  Do You Validate?  The W3C Markup Validation Service  http://validator.w3.org/
  33. User Testing  Please don’t overlook the need for user testing.  You know what you think is best for you, but let your customers show you what they think.  Google Optimizer is a great way to test versions of your web page.  http://www.youtube.com/watch?v=XJT9TCqzw4U
  34. Next Steps  Promoting Your Site  Social Media Integration  Testing, Measuring, Optimizing  Start Over!
  35. Thanks  Presented by Mia Lee http://www.mialynnlee.com/web/about/  @webbiegirl on Twitter http://twitter.com/webbiegirl  Teaching eMarketing workshops at Wichita Area Technical College http://www.watc.edu/business-emarketing.php

Introduction to Search Engine Optimization

8 Step Checklist for On-site SEO
1. Meta Tags
2. Image Alt Tags
3. Sitemaps
4. Robots.txt
5. Domain and Keywords
6. Home Page
7. Inner Pages and Content
8. Internal Link Building

Posted by: internet marketing,online page traffic | July 29, 2009

Overview of Search Engine pages

onpageopt_03SEO

SEO or Search Engine Optimization is a process through which rank of a website is improved in the natural

search results of the search engines.

SEM

SEM or search engine marketing is a way of promoting a website through the paid listing services of the search

engines.

PPC

PPC or pay per click is a SEO model in which the client company pays the SEO agency on the basis of the hits

that is originated for the SEO campaign.

Blog

Web log that is widely known as blog is a user generated content on the internet. The subject of blog can range

from personal diaries to music, video, business, in fact anything and everything.

Email Marketing

Email marketing is process of promoting a product or service or an idea by sending direct emails to the target

audience.

Google Adwords

Google Adwords is an online advertising program run by Google. In this process certain keywords are targeted

for a websites and advertisement campaigns are run for those keywords through Google search results.

Analytics

Google Analytics is an effective tool offered by Google to track the visitor information of a website.

Link Popularity

Link popularity is process in which links from other websites are earned in order to improve the importance of

that website on the internet.

Page Rank

Page rank is a value that Google assigns to a web page based on the importance of the page on the internet that

is determined by the number of incoming links to that web page and few other factors.

Search Engine Submission

Search Engine submission is a process in which a website is formally submitted to the search engine for

enlisting.

Directory Submission

In directory submission a website is enlisted with an online directory.

Press Release Optimization

Press Release is a form of article through which a company announces about its new products, services, and

events to the media.

Social Bookmarking

In social bookmarking websites, users create and store bookmarks of their choice. These bookmarks can be

viewed by others and that let them know about new services and latest concepts which are making news in the

online world. For example del.icio.us, Digg, Furl, My Web, Reddit are some of the most popular social

bookmarking websites.

Anonymous User Marketing

In anonymous user marketing the user data is analyzed and on the basis of that, the content of the web pages

are customized to make them more relevant to that specific user.

Affiliate Marketing

Affiliate marketing is an age-old tool to promote online businesses. In this process different websites are made

the affiliate who refer user to the site and get share on the revenue.

Hub pages

Hub pages is a website, where registered users can post their content for free. Through this website anyone can

promote his or her services and products.

Viral Marketing

Viral marketing is an online marketing technique in which the user is facilitated and encouraged to pass along a

marketing message.

Podcasts

Podcast is a digital media file that is distributed over the Internet using syndication feeds for playback on portable

media players and personal computers. In the recent time podcasts are created and distributed over the internet

for promotional purposes.

Social Networking Websites

Social networking websites are websites where users can log in to create a profile for themselves and then

interact with other members. Off late some social networking websites are also being used for online marketing

by referring users to a particular site including Orkut, Hi5, MySpace etc.

RSS Feed

RSS that stands for ‘Really Simple Syndication’ is a family of web feed formats used to publish frequently

updated content such as blogs, news, podcasts.

Posted by: internet marketing,online page traffic | July 28, 2009

Pay-Per-Click (PPC) advertising definition

ppc_08Pay-Per-Click (PPC) advertising definition

Pay-Per-Click (PPC) advertising is the most certain way in which to place your business at the top of Google search rankings. This is achieved by paying for a relevant advert at the top or the side of the search results page.

Pay-Per-Click, or PPC advertising does exactly what it says on the tin – you only pay when a potential customer clicks on your advert and goes through to your website.

Pay-Per-Click is also sometimes referred to as Pay-Per-Click promotion or paid search marketing.

The price that you pay per click is decided upon by the popularity of the search term that you ‘sponsor’ and can be increased by bidding from your competitors. It is therefore vital that you select the correct, specific keywords to sponsor and write adverts that sell your product or service perfectly.

* Pay-Per-Click (PPC) advertising means getting your sales message in front of millions of people looking for what you do, right now.
* Pay-Per-Click (PPC) advertising means only advertising to the interested and only paying for results (clicks to your website).
* Pay-Per-Click (PPC) advertising allows you to control the amount you spend on a monthly, daily, even hourly basis.
* If you get too many enquiries, you can just turn the advertising off, catch up, and then turn it back on again.
* Pay-Per-Click (PPC) can tell you which messages your prospects respond to best and lets you test new messages in real time
* Pay-Per-Click (PPC) can also tell you what content you should have on your website but don’t!

Perhaps the best example of pay-per-click advertising is Google’s PPC advertising called Google AdWords. In the screengrab of a Google search results page below, the PPC results have a red box around them.

Google Adwords, in a nutshell, works like this; when a Google search engine user types in an applicable search phrase for your business and you are bidding on that search phrase your text ad has a chance to be displayed. You are only charged when the search engine user clicks on your text ad, hence the name pay-per-click.

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