Pay-Per-Click (PPC) advertising definition
Pay-Per-Click (PPC) advertising is the most certain way in which to place your business at the top of Google search rankings. This is achieved by paying for a relevant advert at the top or the side of the search results page.
Pay-Per-Click, or PPC advertising does exactly what it says on the tin – you only pay when a potential customer clicks on your advert and goes through to your website.
Pay-Per-Click is also sometimes referred to as Pay-Per-Click promotion or paid search marketing.
The price that you pay per click is decided upon by the popularity of the search term that you ‘sponsor’ and can be increased by bidding from your competitors. It is therefore vital that you select the correct, specific keywords to sponsor and write adverts that sell your product or service perfectly.
* Pay-Per-Click (PPC) advertising means getting your sales message in front of millions of people looking for what you do, right now.
* Pay-Per-Click (PPC) advertising means only advertising to the interested and only paying for results (clicks to your website).
* Pay-Per-Click (PPC) advertising allows you to control the amount you spend on a monthly, daily, even hourly basis.
* If you get too many enquiries, you can just turn the advertising off, catch up, and then turn it back on again.
* Pay-Per-Click (PPC) can tell you which messages your prospects respond to best and lets you test new messages in real time
* Pay-Per-Click (PPC) can also tell you what content you should have on your website but don’t!
Perhaps the best example of pay-per-click advertising is Google’s PPC advertising called Google AdWords. In the screengrab of a Google search results page below, the PPC results have a red box around them.
Google Adwords, in a nutshell, works like this; when a Google search engine user types in an applicable search phrase for your business and you are bidding on that search phrase your text ad has a chance to be displayed. You are only charged when the search engine user clicks on your text ad, hence the name pay-per-click.
